Visual identity and launch campaign for Caffeine Lounge
- Client
- Caffeine Lounge Café
- Sector
- Cafés & specialty coffee
- Service
- Visual identity
- Year
- 2025
The challenge
Entering a crowded specialty coffee market full of strong competitors, and building enough buzz, anticipation and interest to draw visitors and fill every seat from opening day.
Solution & strategy
An intensive teaser campaign on TikTok and Snapchat with digital invitations for influencers and specialty coffee lovers, backed by a bilingual visual identity that reads just as clearly on signage, packaging and social media.
Deliverables
- Bilingual logo (Arabic + English)
- Packaging system
- In-store signage and banners
- Social media launch templates
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